Why Custom Solutions Matter in a Template World

Custom solutions have never been more accessible because of the advent of AI co-generation. And one of the primary tools and methodologies that HEED uses is AI in our design and development workflow, so I would describe HEED as AI native.

Whereas older agencies or traditional agencies, they go about design and development from a purely just kind of human output standpoint. And while there's pros to that, there's also cons. And one of the biggest cons is the price to the client.

The cost barrier that used to exist

So the cost for custom design and development, in the past has usually been in the six figures plus. Well, now that AI has become an effective tool for co-generation for design. Now, it's not effective for everyone equally. It's effective for those who are trained in design and who understand development and understand just building digital products.

So for HEED, that's us. I mean, we're product leaders. I'm a product leader and I've worked in lots of different contexts building lots of different types of products, whether it's web or mobile, whether it's for nonprofit or for-profit, lots of different contexts all over the country and all over the world.

The value we get from AI

And so the value that we get from AI is immense. And because of the use of AI and our specific intentional positioning as being AI native, we're able to develop effective delightful custom experiences for every single client at a fraction of the cost.

So some purists might look at that and say, well, if AI produced it, then it's cheap. It's like, well, that's not really the case because the amount of work that can actually be done far accelerates or far outpaces the amount of work that, you know, a human can do. When AI is directed the right way and truly leveraged.

The future is custom, not templates

And so more and more, not just a, you know, template world of website builders or platforms that you just drag and drop. But those things are quickly going to become outdated and everything is going to tilt towards custom because it's just far more accessible.

Why settle for a cookie cutter site and design with the constraints that exist because this one design is serving all kinds of different businesses and organizations. When you can actually just create a custom site, you know, and maybe you're not versed in how to leverage AI for co-generation, for software development, for design, for product management, for all these things, well, we are. And we'd love to work with you.

Why this matters for your business

So I'm really excited for the accessibility to have a custom solution that's totally tailored to what your business needs, and can feel the way you want your site to feel, your mobile app to feel. The days of compromising your vision because of technical constraints or budget limitations are over.

When you work with HEED, you're not just getting a website or an app. You're getting a digital experience that's designed specifically for your users, your goals, and your brand. It's built with the latest AI-powered tools, but guided by human expertise and understanding.

The template world is dying. The future belongs to those who can leverage technology to create truly unique, truly effective, and truly delightful digital experiences. And that's exactly what we're building at HEED.